Tuesday, September 18, 2012

Obama Presidential Campaign Ads Will Appear in EA Games

Most players would agree that politics has threatened our way of life for over a decade. US Congressional votes on the "dangers" of video games only end up stirring the gaming population into a frenzy. Politics has no jurisdiction in our community. Video games have been proven time and time again to have no influence over children's development, and they most certainly do not cause people to become violent. Another matter Lawmakers want to change is that there are no laws in America concerning age restrictions on Video Games. A 9 year old can play Resident Evil, Halo, Gears of War, Call of Duty and other mature titles to their hearts content. Many people are deluded thinking that store policy on M rated games (e.g. Gamestop, Best Buy) are actual laws that restrict only 17+ years to buying those titles.

If politics is after gaming so hard (and have been for years), and the opposition is so great, you would assume the President of the United States would stay away from volatile topic in his Campaign. Well, this isn't the case. Obama will soon have campaign advertising running in multiple EA titles, including Madden 2013, casual games on pogo.com and mobile games such as Battleship and Tetris.

Obama Campaign ad appears in lower left hand corner

Mitt Romney, GOP Presidential candidate, has yet to appear in official video game ads, and has no plans at the moment to do so. EA Games has not restricted his appearance by any means, and says its door are open.

"EA accepts advertising in our games from credible political candidates, similar to a TV, radio or online channel," an EA rep. told GamePolitics. "The ads do not reflect any political policy for EA."
The target audience is young people that may not be paying attention to the overall election, which means this is a strategic position to get his name out. However, players are used to fake advertising and may see it as a joke, or dismiss it altogether. Time will tell, but it looks like the Democratic Committee is throwing a Hail Mary here.

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