Tuesday, December 4, 2012

Nintendo says "Come at me bro!" regarding Wii U day one update criticism

Sometimes products miss a deadline. This usually means taking a big risk in deciding to postpone release (which can cost sales), or pushing it out the door (which can lead to upset consumers). Nintendo decided the latter was a better option.

While they made a good business decision, they sure pissed off a lot of fans. Games that require Day 1 updates are bad. It drives fans nuts that they have to wait 30 minutes to actually boot up the brand new game they just unwrapped. But that's just a single game. Imagine if you had to wait over an hour to play on your brand new console?

The Wii U required a first day patch, leading to a huge amount of criticism from gamers across the board. Console updates can take forever, but an hour on the first day? That's just astounding. Speaking to Gamasutra, Reggie Fils-Aime, president of Nintendo of America, gave an explanation on the regrettable update.
"Nintendo developers want to make sure that the very best product is available to consumers," he said. "That creates a dynamic where our developers are working on elements until the very last point possible. That's why the system update was required on Day One - and this is quite similar to what's happened with other consumer electronic products."
This is an understandable reason, but it doesn't help the gamers who stood in line for hours, even days, to be the first to play on their new console. But while providing a reasonable explanation about the update, Nintendo didn't continue being civil when it came to negative criticism of their new Wii U.
Fils-Aime: "Reviews of a system or review of a game really come down to the quality and capability of the reviewer," he said. "There has been a range of comments and commentary. But when I go on Miiverse and see how consumers are reacting to games like ZombiU or … Call of Duty, that tells me we're doing something very, very positive. Similarly, when I go on other consumer social networks and see other consumer reaction that is positive, I know we've done well."
Now, now Mr. President. You were the ones who put a new system out on the market. No product is perfect and there are plenty of things both Nintendo and the Wii U did wrong this time. Negative reviews are part of the business. You can't decry or discredit people on their opinions and critiquing. If you failed doing something, you will be called out on it, and trying to tell people they gave a bad review only because they lack quality and capability to be a game journalist doesn't help your case. You know the territory and you need to expect and accept the negatives. Try and use them as feedback, rather than turning a blind eye.

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