"If you look at our audience, they love pizza," said Microsoft spokesperson Larry "Major Nelson" Hryb. "I mean, who doesn't? It has international appeal, and Pizza Hut is a recognised brand that matches up well with the Xbox brand."
To this end, Microsoft and Pizza Hut launched an app that allows customers to use their controller, Kinect, and voice commands to place an online pizza order. The full menu is available and you can build your own pizza as if you were simply on the phone or sitting in the restaurant.
The app launched today and customers will receive a 15% coupon for any orders in the first 2 weeks.