One of the most controversial issues in online gaming is the requirement of online passes from certain companies. The idea is that gamers who purchase a new title will be given an online pass, while used buyers are required to purchase one before being allowed to play online. This was a push to promote sales of new games rather than waiting for a cheaper, used price. Publishers don’t receive any money from a used title so to make up for that lack of cash coming in, online passes were setup. One large company, Electronic Arts, is abandoning this practice.
In a statement to VentureBeat, EA’s John Roseberg reported they were “discontinuing” the practice and that “none of our new EA titles will include that feature.”
Roseberg continued explaining the reason for getting rid of the practice by saying “Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”With EA already in hot water over recent published titles and fresh off the stage as the “Worst Company in America” award for the second straight year, this move may calm the storms and bring back some positives to the towering icon in gaming.