Wednesday, May 1, 2013

Gearbox/Sega in court to battle a lawsuit over false advertisement on Aliens: CM

The dismal attempt of Gearbox and Sega to develop an Aliens game has come back to bite them in the ass. The two companies are now defendants in a class action lawsuit for falsely advertising the quality of the game using commercials stating "Actual Gameplay Footage". The problem? The "actual" footage never made it to the game. What was released instead was a much lower graphic standard and glitchy gameplay during the exact same sequences as was seen in the trailers.

There you see the difference between the demo version and the final version. AI did not function the same, giving players a sad excuse for futuristic marines who needed hand holding and glitched through objects rather than being the hardcore 'Oorah!" real marines we got during the trailers.

The suit (discovered by Polygon) claims foul play in regards to a press embargo lift of the early morning hours on launch day, resulting in gamers going in unaware of the changes to the final version. Since gamers were, for all intent and purposes, duped the lawsuit seeks damages for any gamers who purchased the game on release.

"Each of the 'actual gameplay' demonstrations purported to show consumers exactly what they would be buying: a cutting edge video game with very specific features and qualities," the claim reads. "Unfortunately for their fans, Defendants never told anyone — consumers, industry critics, reviewers, or reporters — that their 'actual gameplay' demonstration advertising campaign bore little resemblance to the retail product that would eventually be sold to a large community of unwitting purchasers."
 This might come as a relief to those gamers who feel abandoned by the companies. Others will probably voice the opinion of "too little, too late". Trust of a company relies on going through with their promises, something Randy Pitchford understands perfectly. With so many TU's to fix Aliens: CM hitting the scene, it's a wonder gamers can even play the game once before having to update.

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